Marketing
Become a Business Vehicle that Drives Consumer Behavior!
Organizations in every industry rely on marketing professionals to pave the way for business success. Franklin's Marketing major will give you the skills and confidence you need to promote, price and distribute a product or service according to a well-designed plan. This will help an organization go beyond increasing the bottom line to develop and maintain a competitive edge in a marketplace. With the creative, analytical, communication and problem-solving skills gained through Franklin's Marketing major, you will not only be able to market products and services — but market yourself to employers as well!
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Learn to articulate the impact of marketing decisions as they relate to revenues and profitability
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Drive consumer behavior using dynamic advertising campaigns
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Build brand awareness in the business community using strategic public relations
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Discover ways to increase sales through successful team management
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Gain skills necessary to conduct marketing research and planning
Career Options Include
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Marketing Manager
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Advertising Copywriter
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Internet Marketing Strategist
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Market Research Analyst
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Public Relations Specialist
Degree Options
*Bureau of Labor and Statistics Occupational Outlook Handbook, 2006-07 edition