Dr. Steven Vickner

Dr. Steven Vickner

Dr. Steven Vickner is the Chair of Franklin’s Vantage M.B.A. Program. His prior experience includes serving as Vice President of Marketing Analytics and Decision Sciences at JPMorgan Chase & Co. where he developed econometric profiling models and large-scale optimization models to best allocate product offerings to consumers. Dr. Vickner was a tenured professor in the Department of Economics at Utah State University for three years. Prior to USU, he served as a professor at the University of Kentucky for seven years where he was also tenured. His research has focused on consumer behavior, strategic response, environmentally sustainable production practices, and water resources. He earned his Ph.D. and M.S. degrees in Resource Economics from Colorado State University, a M.B.A. from the Daniels College of Business at the University of Denver and a B.S. in Economics with a concentration in Mathematics from Bowling Green State University.

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Education

Ph.D.,	Colorado State University, 1997, Resource Economics
M.S.,	Colorado State University, 1994, Resource Economics
M.B.A.,	University of Denver, 1990
B.S.,	Bowling Green State University, 1989, Economics

Academic/Professional Experience

2008-Present	Franklin University, Chair of MBA Program
2007-2008	JPMorgan Chase & Co., Vice President of Marketing Analytics and and Decision Sciences
2004-2007	Utah State University, Associate Professor of Economics and Director of Graduate Programs
2003-2004	University of Kentucky, Associate Professor of Agricultural Economics
1997-2003	University of Kentucky, Assistant Professor of Agricultural Economics
1993-1997	Colorado State University, Graduate Research Assistant and Instructor in Resource Economics
1992-1993	Information Resources Incorporated, Project Manager
1991-1992	Citicorp, Credit Policy Analyst
1989-1990	University of Denver, Instructor in Statistics and Operations Research

Professional Development

2007	Thor, Eric III, DeeVon Bailey, Alejandro R. Silva, and Steven S. Vickner “Economic Analysis of Incentives for Foreign Direct Investment in Beef Systems in Argentina and Uruguay.” International Food and Agribusiness Management Association’s (IAMA) 17th World Food and Agribusiness Forum and Symposium, Parma, Italy.
2006	Shiptsova, Rimma, Steven S. Vickner, and Lucas Mumford. “Stock Market Reactions to USDA BSE Announcements.” Food Distribution Research Society Annual Meeting, Quebec City, Canada.
2003	Vickner, Steven S., Leonie A. Marks, and Nicholas Kalaitzandonakes. “Food Product Recalls, Agbiotech and Consumer Response: The Case of Starlink.” American Agricultural Economics Association (AAEA) Annual Meeting, Montreal, Canada.
2003	Marks, Leonie A., Steven S. Vickner, and Nicholas Kalaitzandonakes. “Consumer Response to Food Safety Recalls: The Case of Starlink.” 7th International Conference on Public Goods and Public Policy for Agricultural Biotechnology, sponsored by the International Consortium on Agricultural Biotechnology Research (ICABR), Ravello, Italy.
2003	Vickner, Steven S., Leonie A. Marks, and Nicholas Kalaitzandonakes. “GM Food Recalls and Consumer Response: The Case of Starlink in the U.S. Food-At-Home Distribution Channel.” The Economics of Food and Health Workshop, sponsored by the Canadian Agricultural Economics Society (CAES), Vancouver, British Columbia.
2003	Marks, Leonie A., Nicholas Kalaitzandonakes, and Steven S. Vickner. “Consumer Purchasing Behavior Towards GM Foods in the Netherlands.” The Economics of Food and Health Workshop, sponsored by the CAES, Vancouver, British Columbia.
2002	Marks, Leonie A., Nicholas Kalaitzandonakes, and Steven S. Vickner. “Consumer Purchasing Behavior Towards GM Foods in Europe.” 6th International Conference on Agricultural Biotechnologies: New Avenues for Production, Consumption and Technology Transfer, sponsored by the ICABR, Ravello, Italy.
2001	Vickner, Steven S. “The Role of Information Technology in Measuring Strategic Price Response in the Food & Beverage Manufacturing Industries: The Case of the Black and Herbal Tea Industry.” IAMA’s 11th World Food and Agribusiness Forum and Symposium, Sydney, Australia.
2001	Vickner, Steven S. and Stephen I. Koch. “Information and Price Discovery in the Market for Thoroughbred Yearlings.” The 2nd International Equine Industry Program Academic Conference, Louisville, KY.
1999	Frontier Session Organizers and Presenters. Vickner, Steven S. and Stephen P. Davies. “Simultaneous-Equations Panel Data Econometric Methods.” One of the two annual Frontier Sessions, AAEA Annual Meeting, Nashville, TN.
1999	Vickner, Steven S. and Stephen P. Davies. “Forecasting Strategic Price Response in the Pineapple Industry.” IAMA’s 9th World Food and Agribusiness Congress and Forum, Florence, Italy.
1995	Vickner, Steven S. and Dana L. Hoag. “Beef Cattle Rations and Multiple Objective Decision Support Systems.” First International Conference on Multiple Objective Decision Support Systems for Land, Water, and Environmental Management: Concepts, Approaches, and Applications, Honolulu, HI.

Publications/Presentations

2007	Kalaitzandonakes, Nicholas, Leonie A. Marks, and Steven S. Vickner. “Consumer Response to Mandated Labeling of Genetically Modified Foods.” In Labeling Genetically Modified Food: The Philosophical and Legal Debate. Edited by Paul Weirich. Oxford, UK: Oxford University Press, 2007:106-127. (ISBN 978-0-19-532686-4).
2007	Thor, Eric III, DeeVon Bailey, Alejandro R. Silva, and Steven S. Vickner “Economic Analysis of Incentives for Foreign Direct Investment in Beef Systems in Argentina and Uruguay.” International Food and Agribusiness Management Review. 10(2007):19-40.
2006	Vickner, Steven S., DeeVon Bailey, and Al Dustin. “University-Retail Industry Partnerships as a Means to Analyze Consumer Response: The Case of Mad Cow Disease.” Western Economics Forum. 5(Number 2, Fall 2006):36-40.
2005	Kalaitzandonakes, Nicholas, Leonie A. Marks, and Steven S. Vickner. “Sentiments and Acts Towards Genetically Modified Foods.” International Journal of Biotechnology. 7(Numbers 1/2/3, 2005): 161-177.
2004	Kalaitzandonakes, Nicholas, Leonie A. Marks, and Steven S. Vickner. “Media Coverage of Biotech Foods and Influence on Consumer Choice.” American Journal of Agricultural Economics. 86(Number 5, 2004):1238-1246.
2004	Marks, Leonie A., Nicholas Kalaitzandonakes, and Steven S. Vickner. “Consumer Purchasing Behavior Towards GM Foods in the Netherlands.” In Consumer Acceptance of Genetically Modified Foods. Edited by Robert E. Evenson and Vittorio Santaniello. Wallingford, UK: CABI Publishing, 2004:23-39. (ISBN 0-85199-747-3).
2003	Marks, Leonie A., Nicholas Kalaitzandonakes, and Steven S. Vickner. “Evaluating Consumer Response to GM Foods: Some Methodological Considerations.” Current Agriculture, Food & Resource Issues. 4(2003):80-94.
2002	Vickner, Steven S. and Stephen P. Davies. “Estimating Strategic Price Response using Cointegration Analysis: The Case of the Domestic Black and Herbal Tea Industries.” Agribusiness: An International Journal. 18(Spring 2002):131-144. Vickner, Steven S. “Food Securities: Where Wall Street Meets Main Street.” Choices. 16(Winter 2001-2002):11-14.
2001	Vickner, Steven S. and Stephen I. Koch. “Hedonic Pricing, Information, and the Market for Thoroughbred Yearlings.” Journal of Agribusiness. 19(Fall 2001):173-189.
2000	Vickner, Steven S., Stephen P. Davies, Joan R. Fulton, and Valerie L. Vantreese. “Estimating Market Power and Pricing Conduct for Private Label and National Brands in a Product-Differentiated Oligopoly: The Case of a Frozen Vegetable Market.” Journal of Food Distribution Research. 31(2000):26-38.
2000	Vickner, Steven S. and Stephen P. Davies. “Estimating Strategic Price Response in a Product-Differentiated Oligopoly: The Case of a Domestic Canned Fruit Industry.” Agribusiness: An International Journal. 16(Spring 2000):125-140.
1999	Vickner, Steven S. and Stephen P. Davies. “Estimating Market Power and Pricing Conduct in a Product-Differentiated Oligopoly: The Case of the Domestic Spaghetti Sauce Industry.” Journal of Agricultural and Applied Economics. 31(1999):1-13. [1999 recipient of the JAAE Outstanding Article Award]
1999	Marchant, Mary A., Sayed Saghaian, and Steven S. Vickner. “Trade and Foreign Direct Investment Management Strategies for U.S. Processed Food Firms in China.” International Food and Agribusiness Management Review. 2(1999):131-143.
1998	Vickner, Steven S. and Stephen P. Davies. “Comment: On the Estimation of Simultaneous-Equations Error-Components Models with an Application to a Model of Developing Country Foreign Trade.” Journal of Applied Econometrics. 13(1998):671.
1998	Vickner, Steven S., Dana L. Hoag, W. Marshall Frasier, and James C. Ascough II. “A Dynamic Economic Analysis of Nitrate Leaching in Corn Production under Nonuniform Irrigation Conditions.” American Journal of Agricultural Economics. 80(Number 2, 1998):397-408.
1998	Vickner, Steven S. and Dana L. Hoag. “Advances in Ration Formulation for Beef Cattle through Multiple Objective Decision Support Systems.” In Multiple Objective Decision Making for Land, Water and Environmental Management. Edited by Samir A. El-Swaify and Diana S. Yakowitz. Boca Raton, FL: Lewis Publishers, 1998:291-298. (ISBN 1-57444-091-8).

Community Service/Engagement

National Association for Business Economics

American Economic Association

American Agricultural Economics Association

Western Agricultural Economics Association

International Food and Agribusiness Management Association